.png)
Meet Juan
Juan Bendana is a highly sought-after speaker, entrepreneur, and coach to top CEO’s, Olympians, Actors and Fortune 500 Leaders. He started his first leadership development company over a decade ago, where Juan and his team constructed bespoke programming for category leading companies such as Disney, American Express, US Bank, Fidelity & Zillow.
Juan is the author of Confident By Choice (Penguin Random House, 2025). Based on his research of over 250,000 leaders at institutions such as Oxford, Penn State and the University of Toronto, his science-backed framework equips leaders with the confidence mindset to lead boldly, thrive through change, and ignite extraordinary growth.
From Socially Awkward
to Social Entrepreneur.
Even though Juan is the 'confidence guy', it hasn’t always been that way. For years, he struggled with social anxiety and low self-confidence. This led him to become obsessed with finding the answer to a simple question: How do we show up at our best? After finding the answer, he dedicated his life to empowering individuals to doing the same.
Meet your next keynote
One of the most engaging and high energy keynote speakers in North America, Juan brings a decade of experience on stage presenting to audiences such as Disney, American Express, Zillow, Sony Pictures, US Bank and countless other Fortune 100 organizations. Considered by many as a walking shot of espresso, Juan’s dynamic style of energy, humor and actionable strategies empowers individuals to ignite extraordinary growth and become the most confident version of themselves.
Confidence is the X-factor to get from where we are to the next level
When challenges feel overwhelming and the path forward is unclear, confidence becomes the competitive advantage that drives exponential growth. Juan equips teams and leaders to rise above the disruption, stay motivated, and create extraordinary results together.
Kim Penny
Managing Broker, Sotheby's
Life off stage.
Hi there! Juan here. I wanted to take a moment and share my perspective on how I approach this work. I limit my speaking events at 40-50 a year. Why? 2 reasons. 1. I want to show up at the highest level possible for the clients I get to work with. 2. I don’t want to focus so much time on building a career that I forget to live a life. I have passions outside of speaking that I make time for so that I can continue to walk the walk. I can’t just talk about ‘facing fear’ or ‘leaning into challenges’ without doing it myself.
Whether it’s jumping off of a cliff on a snowboard, diving with sharks, climbing an active volcano, travelling to a new place, trying a new fitness challenge or just trying a new restaurant with my wife, Gaby- getting the most out of life remains a priority. It is an integral part of every message I share on stage. It allows me to have new, exciting, terrifying experiences that I can then share with the audiences I have the blessing of speaking to. As I push myself, I am learning new ways to help others do the same.
Make your event a success
Book Juan
for your next event
Get in touch with Juan and his team today to learn more about a customized experience for your audience.